My Avocados From Mexico Super Bowl swan song. This campaign took the spot’s concept—dogs training humans to perform in a Westminster-style show using avocados as treats—and used it as a springboard to connect people with real adoptable pups.

In addition to featuring beloved singing person Kristin Chenoweth, our campaign directed users to a website where they could take a quiz powered by IBM’s Watson AI to determine the best dog breeds for their lifestyle. The site then provided links to local shelter dogs that matched their results.

That’s right—we were doing AI before it was cool. Take that, ChatGPT.