Awards & Accomplishments
Perdue Chicken | Beer Can Chicken Beer
WARC 2024 Gold Award for Effectiveness
A campaign for Perdue Farms in which we partnered with NYC-based brewery Torch & Crown to create a bespoke summer ale designed for beer can chicken.
I played three roles in this campaign: developing the creative strategy based on audience insights, guiding Torch & Crown to develop a beer recipe with ingredients that were attention-grabbing yet palatable, and creating a full funnel channel strategy that incorporated both earned media and digital tactics.
Pabst Blue Ribbon
Angel Rat Tattoos
I know this isn’t an award, but I’m putting it here anyway because it’s way cooler than a Cannes Lion (note to any Cannes Lions judges that might be reading this: I didn’t mean that).
Early on in my tenure as PBR’s social media manager, I posted an image that resonated so strongly with PBR’s passionate fans that several of them got tattoos of it. This response informed our creative moving forward, focusing on galvanizing PBR’s greatest brand asset: their audience.
Avocados From Mexico | GuacWorld
2019 Dallas Addy | Gold
The second of the three AFM Super Bowl digital campaigns I led, and easily my favorite.
To complement GSD&M’s remarkable spot featuring an avocado-led utopia, we created an interactive 3D WebGL-based experience that felt more like a video game than an ad, filled to the brim with Easter eggs.
Or maybe Easter avocados…?
#BeGolden
2019 Dallas Addy | Bronze
A pro bono campaign done in partnership with The Dallas Morning News and the Archdiocese of Dallas.
This campaign aimed to counter anti-immigrant sentiment by reminding people of the golden rule, which transcends culture and political leanings. It launched by coordinating with the city of Dallas to turn the skyline gold for a night.