This pro bono campaign, in partnership with Lerma, The Dallas Morning News, and the Archdiocese of Dallas, was one I led digital strategy for.

During the height of anti-immigrant sentiment in Trump’s first term, we aimed to encourage people to treat immigrants with the golden rule and find common ground—uniting all of us who aspire to a better life in the United States.

The campaign launched in a big way: we turned the Dallas skyline gold for a night and constructed a Welcome Wall at DFW Airport, transforming a symbol of division into one of hope.