Brand Strategist. Digital Strategist. Multicultural Marketing Expert. Bon Vivant. Raconteur.
Build Initiative Website
CLICK HERE!
The link above takes you to the website for the Build Initiative, an organization dedicated to improving early childhood development in underserved communities.
I led the website strategy, which included refreshing the site map, conducting a card sort with key client stakeholders, developing the UX strategy, conducting user interviews, and completely overhauling Build’s extensive resource library. This was one of the most labor-intensive projects I’ve worked on—but totally worth it, not just for the noble cause but also because the clients were very, very nice people.
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